Supsindex Behavioral Assessment Engine
General Entrepreneurial Behavior (GEB) Index
The General Entrepreneurial Behavior (GEB) assessment is Supsindex’s behavioral and judgment-focused index, designed to objectively measure how founders think, decide, and act under real entrepreneurial pressure. It evaluates a founder’s decision-making quality, resilience, ethical judgment, adaptability, and susceptibility to cognitive and behavioral biases — the human factors that most often determine whether a venture survives stress or collapses under it.
Why The GEB Matters
"Knowing the rules is not enough — execution happens under pressure."
Startups rarely fail because founders lack ideas or motivation. They fail when founders make predictable behavioral errors: panicking under uncertainty, misjudging risk, rationalizing poor decisions, or optimizing for appearances instead of outcomes.
Entrepreneurship exposes founders to continuous ambiguity, resource constraints, and moral trade-offs. In these conditions, behavioral judgment — not intelligence alone — becomes the dominant success factor.
The General Entrepreneurial Behavior (GEB) assessment is designed to reveal how a founder is likely to behave when stakes are high and information is incomplete. Its purpose is to surface latent behavioral strengths and hidden derailers before they manifest as team conflict, capital misallocation, or irreversible strategic mistakes.
The GEB goes far beyond personality tests by examining:
- How you make decisions under pressure and uncertainty
- Whether you systematically fall into common entrepreneurial cognitive traps
- How resilient, adaptive, and ethically grounded your leadership behavior truly is
GEB at a Glance
Built on a foundation of behavioral science and real-world validation, the GEB is a high-fidelity assessment of entrepreneurial judgment.
The Science Behind the GEB
The GEB is not a personality questionnaire and not a self-report survey. It is a behavioral simulation engine grounded in decision science and advanced psychometrics. Traditional personality tests suffer from two fundamental flaws:
- Ipsative Bias — rating everything highly collapses differentiation
- Artificial Trade-offs — appearing weak in one trait simply because another was prioritized
"Knowing the rules is not enough — execution happens under pressure."
The GEB resolves these limitations through Thurstonian Item Response Theory, a methodology specifically designed for high-stakes decision environments. Rather than asking founders who they believe they are, the GEB places them inside realistic entrepreneurial crises and observes how they choose between competing actions.
Each scenario requires selecting:
- the Most Effective response
- the Least Effective response
This comparative structure allows Supsindex to mathematically recover a founder’s latent utility values — the true underlying behavioral tendencies driving decisions.
What You Unlock with the GEB Assessment
Personalized Analytical Report
A deep, data-driven interpretation of your decision-making patterns, resilience profile, leadership tendencies, and bias exposure — contextualized against founders operating in similar environments.
Verifiable Digital Certificate
Founders ranking in the top 25% (Q1) receive an official Supsindex digital certificate, designed for sharing with investors, accelerators, mentors, and institutional partners as credible third-party validation.
SupsHub Community Access
Access to SupsHub, Supsindex’s curated community of verified founders, mentors, and experts for peer-level learning, ecosystem navigation, and knowledge exchange.
Leaderboard Eligibility & Recognition
High-performing founders qualify for Supsindex’s seasonal and all-time leaderboards, gaining visibility, recognition, and eligibility for future platform privileges.
Public Supsindex Profile Display
Your behavioral credentials and certifications are displayed on your public Supsindex profile as third-party-verified signals of founder quality.
Optional Physical Certificate
A premium, hologram-secured physical certificate is available for formal display in professional or institutional settings, mirroring the digital credential with anti-forgery features.
You can begin the assessment immediately and complete it directly from your Founder Dashboard. Payment is only required when you decide to unlock your test report
Prepare for Success
Supsindex behavioral assessments are designed for realism and integrity — not impression management. There are no “nice” answers and no benefit to choosing what sounds socially acceptable.
How to Succeed
The GEB measures how you would act in real entrepreneurial situations, not how you wish to be perceived. Answer based on what you would actually do under pressure. This assessment is a mirror — not a judgment.
Test Rules & Structure
To ensure validity and fairness, the GEB follows strict assessment protocols. Before starting, review the structure, timing, and proctoring standards to know exactly what to expect.
Continue Your Journey
The FPA measures your behavioral judgment under pressure. Complement it by assessing other critical dimensions of founder capability.
Founder Public Awareness (FPA)
Measures a founder’s realistic understanding of entrepreneurial realities, market dynamics, and public-facing expectations.
Ecosystem Environmental Awareness (EEA)
Assesses your familiarity and strategic fit with target markets, regulatory environments, and cultural contexts.
Sample Report Preview
Curious what your results will look like? Preview a sample report to see the detailed analytics, data visualizations, and actionable insights you’ll receive.
Frequently Asked Questions
What is the difference between the GEB and the FPA?
The FPA measures what you know. The GEB measures how you decide and behave under pressure. Together, they capture both cognitive and behavioral readiness.
How long is the GEB certificate valid for?
The GEB certificate is valid for five years.This reflects the fact that core behavioral traits—such as mindset, resilience, and decision-making style—are more stable over time than industry knowledge, while still allowing for meaningful evolution through experience.
Can I retake the GEB if I don’t receive a certificate?
Yes. Supsindex is designed to support growth. After receiving your report, you can work on identified behavioral gaps and retake the assessment after a defined interval to objectively measure improvement and earn certification.
Why is the GEB proctored?
Because behavioral data must be reliable. Proctoring ensures integrity, comparability, and institutional-grade validity, allowing GEB results to be trusted by investors, accelerators, and other ecosystem partners.
